![]() Finally, the block "Channels" is blue sky, symbolizing communications and transport by air and sea. The block "customer segments" is purple, to remind you that the segment is not only made of customers but also of leads which are exposed to your competitors’ offer. The block "customer relationships" is pink, to represent the company’s passion towards its customer. ![]() ![]() On the right-hand side of the canvas, the block "value propositions" is deep blue, because it is the colour of seriousness and it inspires confidence. Green light if revenues exceed costs, red light if it's the opposite! These colour codes seemed easy to remember. ![]() This choice was guided by the following considerations:įirst, in the lower part dedicated to capturing value, the block "revenue streams" was coated with green and the block "cost structure" with red. Each block of the BMC has been dressed in a different colour to make it livelier. ![]()
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